Let’s face it - our economy is changing, our priorities are changing, our world is changing. Our family is putting more thought into what we purchase and the impact those purchases will have on the planet. Because of this paradigm shift in our own household not to mention the larger community in which we live, my husband and I have begun to investigate socially responsible investing.
Unlike most people who would simply look up the definition of socially responsible investing or SRI, I chose to seek out my answers in the blogosphere. I contacted the Millionaire Mommy Next Door in order to find out just what SRI is and why this broad-based approach to investing now encompasses an estimated $2.71 trillion out of $25.1 trillion in the U.S. investment marketplace.
Jen or MMND, as she is known to her readers, is the author of the highly successful, personal finance blog Millionaire Mommy Next Door. She shares her story of how she went from free lunch kid to financially free by the age of 40 with an audience of over 3,000 daily subscribers and 50,000 page views a month. She has been featured on MSN Money, US News and World Report and appeared on the Montel Williams Show during The Modern Girl’s Guide To Success episode last December.
Interview with the Millionaire Mommy Next Door
What is your definition of SRI?
MMND - “I define SRI as an investment strategy that allows the investor to consider both the return on his or her investment and the investment’s impact on society. The socially responsible investor seeks out and invests in companies that help foster a better world such as those that promote healthy communities, clean environments and economic equality. They use shareholder activism to promote positive change in business practices. Conversely, they keep money out of companies that pollute, manufacture weapons or perform tests on animals.”
How many SRI funds are there?
MMND - “I am delighted to find that the number of SRI funds is rising quickly. There were 55 SRI funds in 1995. By 2007, the number had grown to 260. These SRI funds represent a wide variety of categories and types of products including domestic and international equities, bonds and ETFs (exchange traded funds.) This makes it possible to diversify one’s portfolio using 100% SRI funds, according to individual needs.”
How well do socially responsible funds perform?
MMND - “Screening based on specific corporate policies naturally reduces the pool of acceptable businesses to invest in. Consequently, an SRI mutual fund’s policy could cause it to make or avoid investments that could result in underperforming as compared to similar funds that do not screen for specific SRI issues. However, several academic studies have shown that SRI mutual funds perform competitively with non-SRI funds over time. The case could be made that businesses that comprehend the importance of sustainability today are strategically positioned to profit in the future.”
Is green investing the same as socially responsible investing?
MMND - “You may hear terms like mission investing, responsible investing, double or triple bottom line investing and ethical investing used interchangeably with socially responsible investing. Green investing is a narrower focus within a special category of SRI. Personal definitions of green investing vary as do the terms used to describe this strategy which include eco-investing and sustainable investing.”
What is your definition of green investing?
MMND - “A broad definition of green investing would be investing in stocks of companies with environmentally-friendly practices and cleaner ways of extracting and producing energy. There are really two types of green investing-mutual funds that invest in companies that provide green solutions and funds that invest in companies that use environmentally conscious business practices.”
What is the difference between green solution funds and environmentally conscious funds?
MMND - “Some green funds screen out businesses based on environmental concerns, others actively look for and invest in alternative/green companies. For instance, some corporations that don’t provide green services or manufacture green products can still be called green by their fund manager because the manager believes these corporations use environmentally conscious business practices.“
“There are some green funds that are considered purer than others because they invest in areas like environmental services, green building, green transportation, water management, etc. Many of these green solution funds tend to invest in small, specialized companies so the ups and downs are bigger with more volatility. This also causes the fund’s expense ratios to be higher and many carry sales loads. But again, the future seems bright for environmentally progressive companies so the long-term performance could be rewarding.”
Can you give some examples of green funds?
MMND - “To locate examples of both types of green funds, visit The Social Investment Forum . Then read the prospectus provided by the individual mutual fund’s management company to determine whether it fits your needs or not.”
Where can people find more information about SRI?
MMND - “Download the free guide, ‘Investing in Socially Responsible Mutual Funds.’ This 20-page guide outlines the information you need to help you get started investing in socially responsible mutual funds. I also recommend Co-op America’s Financial Planning Handbook .”
Do you have a last word of advice for potential investors?
MMND - “Investing requires knowledge of investment options, the market and available resources. Consult a professional financial planner before deciding on an investment strategy or changing your investment behavior.” This article also appears in the August 2008 edition of Rocky Mountain Parent Magazine.